UNRL Officially Signs Adam Thielen, Minnesota Vikings Wide Receiver as UNRL Athlete

St. Paul, MN - On the heels of the third release of their limited-edition collaboration with the Minnesota Vikings, UNRL announces its first ever official professional athlete endorsement with hometown star, Adam Thielen. 

In addition to becoming the first official spokesperson, Thielen and UNRL are also collaborating on a co-branded clothing line that will debut this holiday season. The UNRL x Adam Thielen Signature Collection is scheduled to launch this November. It will be sold online at and in SCHEELS stores nationwide. 

Proceeds from the Signature Collection and the overall endorsement agreement will benefit the Thielen Foundation, founded in 2018 by Adam and Caitlin Thielen. The UNRL x SCHEELS partnership funds will be specifically directed towards assisting local youth sports programs in need of equipment and funding to operate their seasons, part of the Thielen Foundation’s ongoing #ChangeThruSport program. 

‘Adam is the perfect spokesperson for our brand.’ said Michael E. Jordan, UNRL Founder. ‘He (Thielen) epitomizes all the characteristics of what UNRL stands for, including and especially his desire to give back to the community.’  

‘UNRL’s quality speaks for itself – I have known MJ (Michael E. Jordan, UNRL Founder) for a long time and have always admired his vision for the company. It is always a priority for me to work with companies that I truly love and align with, and I couldn’t be more excited to work with UNRL.’ said Adam Thielen ‘The best is yet to come with them.’

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About Thielen Foundation – With an overarching theme on youth development, Thielen Foundation aims to create programs that serve, educate and inspire those in need so they’re equipped and empowered to reach their full potential in life.  Thielen Foundation was founded in 2018, and to date has donated more than $1.75M. 

About UNRL –  Bridging the gap between functional and casual. UNRL is an athleisure clothing brand based in St. Paul, MN. Their clothing is designed to take you from the office to the gym, or the airport to the golf course. They create all their products with three principles in mind: style, comfort, and versatility. Everything they make is crafted from scratch with premium hand-selected materials and tailored for a great fit. UNRL is here to instill confidence in the athlete that strives to do more. #LeaveALegacy

About SCHEELS SCHEELS is currently a 30-store operation with stores in 13 states including North Dakota, Iowa, Minnesota, South Dakota, Montana, Wisconsin, Nebraska, Nevada, Illinois, Utah, Kansas, Colorado, and Texas.  SCHEELS offers a wide selection of sporting goods, fashion, and footwear under one roof with trained experts helping the customer achieve their goals.  SCHEELS is a  one-of-a-kind retail experience with multiple stores containing a Ferris Wheel, wildlife mountain, candy shop, interactive arcade games, and more.