PRINCIPLE #1: DESIGN
THE DESIGN MUST BE FLAWLESS.
Each garment goes through an extensive drafting and revision process. We work together to ensure the design is top notch, down to the slightest detail.
PRINCIPLE #2: QUALITY
QUALITY IS EVERYTHING.
IF WE DON'T WEAR IT OURSELVES, WE DON’T SELL IT.
All of our products are developed with premium materials and top notch workmanship. We personally stand behind our product.
PRINCIPLE #3: FUNCTIONALITY
THE PRODUCT HAS A PURPOSE.
ASIDE FROM MAKING YOU LOOK SUPER GOOD.
We make everything for a reason. Each product is designed with functionality that corresponds with your active lifestyle.
NOV. 2013 | The beginning
White Bear Lake, MN
I dropped out of college to pursue a dream. I didn’t have any money, but I had an idea. We started printing our first shirts in my mom’s basement in November of 2013.
AUG. 2015 | The early stages
Once we got the ball rolling I returned to college to finish what I had started. I spent my days in the classroom and printed shirts out of my apartment at night. In the summer of 2015 we opened our first small office in the college town of Mankato, Minnesota.
AUG. 2016 | The current
St. Paul, MN
After finishing school, we decided it was time to search for our new home. In August of 2016, we relocated to the heart of downtown St. Paul and opened our main office headquarters. We now have a Design House, Photography Studio and a Distribution Center under one roof. Read our founder's full story here.